You never saw this work, unless you worked for Delta. This was collateral designed to motivate employees to participate in the rewards program. Our idea took off and this campaign was used nationally in all call centers, break rooms and anywhere else Delta had employees.
Some of the banners here were part of our "road show" where we toured Delta customer centers to familiarize them with the program. The simple logo and use of the Delta red set this apart from other work they saw every day as a part of their duties.
I still love the bacon poster to this day, even though I'm practically a vegetarian. :)