Simplifying Complexity

Representing the complexity of that data is important to our clients; now more so than ever. When I worked at AIMIA, I developed a "Touch Map” product. Each was styled to the clients' brand, while supporting the main goal by illustrate complex data and relationships in a visually appealing way. We considered doing an internal daily projection to track acquisitions among loyalty clients represented in the third image. The third image is a prototype I designed through iterative design processes to exhibit the general design tenants.