The Lunch Lab

We were asked to do a simple interstitial; product info, a button and done. But this project screamed for more! A build your own taco kit from Lunchables? We proposed a bigger engagement, the client bought that idea and instead of a typical 7-second "view and click" ad, our Taco Taste Testing Lab microsite had an average user engagement of over 7 MINUTES. All shot in-house, it was a fantastic success and lots of fun.

The Lunchables Taco Taste Tester in action.

This tricky Flash site used a combination of 3d animated components and clips aligned to the users' choices. In essence, the promise of the product ("build lunch your way") challenged kids to try multiple combinations to get a reaction from the Lunch Lady, the Principal or the Class President. Each had their own favorite and LEAST favorite and responded to the result with a funny clip.

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