As part of our commitment to USAA's overall military focused brand, we created a Facebook Canvas ad to incorporated three distinct stories for Memorial Day. These covered honor, reflection and remembrance of those who gave their lives in defense of the country. In addition to individual quotes and images telling these stories, the unit contained short clips (edited by our team), engaging members and deepening their connection to the brand.
Each of the values (Honor, Reflect, Remember) were represented as an individual section of the Canvas Ad, allowing users to self select content which they found most compelling.
This clip represents how the the Canvas Ad performed live. However, as mentioned before, users engaged it as they desired.