As part of our commitment to USAA's overall military focussed brand, we created a Facebook Canvas ad to incorporated three distinct stories for Memorial Day. These covered honor, reflection and remembrance of those who gave their lives in defense of the country. In addition to individual quotes and images telling these stories, the unit contained short clips (edited by our team), engaging members and deepening their connection to the brand.
Each of the values (Honor, Reflect, Remember) were represented as an individual section of our Canvas Ad.
Above is an example of how the Canvas Ad performed live.