In the early days of mobile and app, the "digital creatives" got tasked with a lot more than just building websites. I was particularly proud to produce the wireframes, concept, logic and creative direction for the first Illinois Tourism mobile app. The current incarnation has been refined by talented hands, but the guts of the app still remain from our original structure.
The original app, built with a partner, follows all our logic and thinking. It proved quite useful and successful. Note that the option to flip and play video actually predates that function on social; it was something we pushed to make happen.