Snoopy + Testing

When MetLife approached us in need of a robust social marketing plan, we were ready. A method, developed by our team implemented immensely efficient results.

See the Facebook Case Study here.
From a single concept sheet, we were able to produce scores of ads. This efficiency, combined with Facebook's optimization methods, allowed us to deliver vast amounts of creative into the market and rapidly test the best combination of image, post text and headline. As individual winners rose to the top, we used that test data to create a display ads.
Additionally, Facebook's custom audience feature allowed us to pinpoint specific messages to individuals and to further customize by buying propensity or seasonality.We got so good at it, it was actually used as an example of social success by Sheryl Sandberg's in one of her quarterly earnings calls.
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