Our Facebook Business Success Story: "Driving Leads More Efficiently"
From a single concept sheet, we were able to produce scores of ads. This efficiency, combined with Facebook's optimization methods, allowed us to deliver vast amounts of creative into the market and rapidly test the best combination of image, post text and headline. As individual winners rose to the top, we leveraged this test data information to create optimized display ads.
Our messaging was tailored to align the Facebook custom audiences our media team built. We tested everything from price point to event driven ads to ensure we had the most relevant messages to trigger the desired behavior.
Additionally, Facebook's custom audience feature allowed us to pinpoint specific messages to individuals and to further customize by buying propensity or seasonality.We got so good at it, it was actually used as an example of social success by Sheryl Sandberg's in a quarterly earnings calls.