Loyalty Made Modern

This project was a result of my participation as co-strategist and UI Team Leader in London for AIMIA's Loyalty Services product. I led the UI efforts as part of the Global Product team, designing and directing the design of several loyalty applications, as well as the member's mobile and traditional website experiences for the global loyalty product - a platform valued at $165M+. The majority of the work here is a selection of sample screens we used for the marketing discussions, as the real platform is proprietary. The actual work involved an ongoing evolution of Agile based design work, coupled with creative guidance of several development teams.

The above files represented the style and direction for our client marketer interface. Each square represented an individual app-like unit which were used to configure the campaign type and its parameters. Each unit would switch to a reporting tool after a statistically significant amount of data had been collected and would continue throughout the campaign.

The remaining images represent a user interface for those subscribing to a client's loyalty program. These designs had to be quite flexible, allowing brand customization in later phases.

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