The Search component of our business was seeking a new relationship with a financial client. We created a dimensional piece addressed to C-suite executives. Our premise was to deliver a sporting free agents "kit", the brief focussing on baseball.
We created a series of trading cards featuring staff members, a program book and delivered it in a personalized leather box, custom cut to the materials. Additionally, we created a mobile optimized website to compliment the mailer.
Not only was the piece substantial, yet playful, it contained important business information that emphasized our capabilities.
This microsite was designed as a follow up; another touchpoint to help answer any questions regarding our capabilities.